How to Create a Douyin (Chinese Tik Tok) Store?

Douyin has recently been hitting the tech news because of its amazing e-commerce performance.

Luo Yonghao, a tech KOL, sold 168 million RMB (25 million USD) worth of products in a few hours during his 1st Douyin Live-streaming campaign.

But how can your brand set up a store on Douyin?

Step 1: create a verified Douyin account

The first step to creating a store on Douyin is to get a verified Douyin account.

First, download the Douyin App. You can then get the account verified via https://renzheng.douyin.com/.

We already created a detailed guide for Douyin Account Creation that you can access via this link.

Step 2: select your store type

Once your account is created, you’ll be able to access the Douyin store back-end, via the following address: https://fxg.jinritemai.com/

As you log into the back-end, you’ll be invited to select the type of store you want to create. There are four kinds of Douyin stores:

You can pick your store type based on your specific industry and requirements.

Step 3: get your store verified

Once you selected your store type, you will have to submit information for verification.

For Basic store:

For Flagship store, you will need to add:

For Specialty store or Franchise store, you will need to add:

Once all of the information has been submitted, Douyin will usually provide feedback on your application within one working day.

What is the cost of operating your Douyin store?

You will have to pay a deposit to complete the verification of your Douyin store:

On top of this deposit, Douyin will charge a 5% commission sales (technical fee). A 30-days discount to 1% commission can be offered to new merchants or high-value merchants.

How can you leverage your Douyin store?

A Douyin store will enable you to add an e-commerce link to your brand’s Douyin videos. E-commerce links can be embedded both in regular videos and in live-streaming campaigns.

Products from your Douyin store can also easily be added to any Douyin influencer campaign.

If you plan to promote your brand on Douyin (the Chinese version of Tik Tok), a Douyin store is, therefore, essential to maximizing conversion rates.

Need support to create your Douyin store?

Need help to create your account? Reach out to WalktheChat via info@walkthechat.com or fill the form below. We’ll be happy to help!

Wondering how to promote your brand and products on Douyin?

Click here to see how to leverage Douyin Advertising to reach your target audience in China; or check out a case study of how L’Oréal leveraged Douyin eCommerce to push a limited collection.