An SEO Agency that Delivers Results

Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting your own SEO strategy.

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

• Your website user experience for both desktop and mobile interfaces
• Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
• The current state of on-page and off-page SEO
• Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO strategy.

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

Link building is the process of acquiring links on other web pages that will direct users to your website. Google looks favourably on websites with backlinks as it’s a sign of credibility. Backlinks are also how Google crawls the internet to index new pages and determine their relevance.

But there’s a fine line between implementing purposeful keyword optimised links and turning your website into a haven for spammy blue hyperlinks. Our SEO company specialists thoughtfully incorporate valuable hyperlinks that ensure your website is indexed by Google without being guilty of over-optimisation.

Technical SEO handles the nuts and bolts of website functions that users take for granted. While other elements of SEO focus on on-page elements, technical SEO concentrates on behind the scenes. Think page speed, XML sitemaps, domain names, URL structure, breadcrumb navigation, HTML, JavaScript and CSS. While highly technical, these details are key to ensuring Google properly indexes, renders and crawls your website.

The complicated demands of technical SEO require IT specialists who know the ins and outs of website structure. Rocket’s technical SEO experts make calculated adjustments to the hidden details of your website in order to boost its overall performance.

Chances are, your target audience doesn’t live in rural Iceland or a small town in Brazil. Local SEO services in Australia ensure that your website is visible to people in your specific geographic area who search for products or services that your business provides.

According to Google, almost 50% of searches are related to location. You don’t need us to tell you that’s a huge number. Local SEO targets these ‘near me’ searches through several means including:

• Managing your Google My Business profile
• Optimising websites for location-based keywords
• Local link building

Rocket helps businesses to optimise their website for local SEO in Australia by making localised changes that will catch the eye of nearby Google users who are actively looking for a business like yours.

If you have an online presence, then there’s a good chance SEO is right for your business. Of course, an SEO strategy will look different from business to business. Depending on your business’s size and budget, SEO can simply be learning how to write SEO friendly blog posts or a crafting fully-fledged strategy that targets the entire structure of your website. The flexible yet highly rewarding nature of SEO forms a major part of its appeal to businesses of all sizes.

SEO is ultimately defined by three elements: content, backlinking and technical design. Google and other search engines have algorithms that will analyse the quality of your website and then determine how and where it’s ranked in results pages. At the end of the day, Google wants to provide its users with quality content that keeps them coming back. That’s why Google constantly updates their algorithm to identify the best way they can filter for high-quality content to rank highly on their results pages. SEO uses these algorithms to a business’s advantage by offering Google exactly what it’s looking for.

The first step to finding the right keywords for your business is brainstorming general topic clusters that relate to your product or service. After you’ve come up with a number of topics, designate each of them with words and phrases that you can imagine your target audience searching for if they were researching that topic. There you go - now you have keywords. 

Of course, a keyword is only good if there’s data to back up how frequently it's used. As an SEO agency, Rocket has access to industry-leading software that allows us to examine monthly search volume for keywords. These insights help us to gain a clear understanding of relevant words (short term keywords) and phrases (long-term keywords) that we could realistically rank for. Emphasis on realistically. It’s important to be realistic when choosing keywords. If fifty thousand people are searching for the word ‘phone’ each month, then chances are you’re not going to rank highly for it.

SEO focuses on building a long-term strategy that’s difficult to crunch down into a timeframe without looking at your particular situation. It can take months or even up to a year before you start seeing measurable results for your investment into SEO in Australia. But even if you secure the coveted first ranking on a SERP for a popular search term, there’s always room for improvement with SEO: more keywords to catch, more algorithm updates to take on board, more search topics to incorporate. It’s all about building sustainable, genuine growth.

This depends on whether you have the budget, time and internal capabilities needed to hire a good SEO agency. Established businesses that already have an online presence should definitely consider hiring an SEO agency. By forming connections with industry experts who can offer practical and skilled advice, knowing how to pick a good SEO company can unlock powerful growth opportunities for your business.

If you’ve just started a small business and are interested in SEO, you don’t necessarily have to hire an SEO agency to optimise your website for organic traffic. There are plenty of online resources offering great advice on how to conduct keyword research or create SEO-optimised blog posts on a budget. This can be a seriously useful first step in building your brand before you take the leap in hiring an SEO company in Australia.

Simply put, no. A cheap SEO agency will generally resort to unreliable tricks in an attempt to skew Google’s analytics (read: hidden backlinks and spammy content stuffed with meaningless keywords). Google is becoming better and better at detecting these kinds of websites, meaning a cheap SEO optimised website could potentially be more damaging than a regular website that hasn’t been optimised at all.

There’s numerous metrics we use to measure and define the success of our SEO services, including:

• Sales revenue and leads: The #1 success metric of SEO is the impact it is having on your businesses revenue.
• Click-through rates (CTR): the percentage of people who actually click on your website after seeing its organic listing on the search engine results page.
• Keyword ranking: the position where your website appears on a results page for a certain keyword.
• Average time on page: the length of time a user spends on the page after clicking on it. The length of time spent on a page should correspond to the amount of content included, illustrating that the user is engaging with the page.
• Conversion rate: the amount of people who take action on the page, whether it’s signing up to a newsletter, purchasing a product or making an inquiry.
• Website vitals and page speed: the overall health and functioning capabilities of a website.